What is PASSIVE VOICE and how do you avoid in it SEO?
Passive voice occurs if the noun or noun phrase that would be the object of an active sentence (such as Yoast SEO calculates your SEO score) appears as the subject of a sentence with passive voice ( The SEO score is calculated by Yoast SEO). In figure 1, we give more examples of passive voice and give better alternatives.
I know! I was confused as well.
But with a lot of practical practice, you can learn to tweak your text to avoid too much PASSIVE VOICE and ratify the search engines.
Why should you avoid passive voice?
If you want to write an article which is nice and easy to read, you should try to avoid passive voice. In sentences with passive voice, it remains unclear who or what is acting. This results in very distant writing. Texts using a lot of passive voice tend to be hard and unattractive to read. Avoid using (as much as you can) the passive voice altogether.
In some cases, it can be quite hard to avoid passive voice. If you are writing a manual for example, you will probably not be able to do without passive voice.
Give me a shout if you think this is something you need some help with and have a look at Hemingway, which is an app that’ll help you get around these SEO issues.