Services – website audit services

Website Audits

A thorough website audit shows whether your website is functioning optimally or not. It identifies technical issues such as broken links, slow page loading, or mobile responsiveness problems. These issues can negatively impact user experience and search engine rankings.

Audits checked by humans – We use a mixture of online tools and analytics to see how your website is currently performing and where it can be improved. All audits are then checked by a human, ne-by-line, removing false positives. We’ll establish a benchmark so that we can identify the improvements that need to be made. 

Reports you will understand – From those audit results we will draw up a report and a to-do list of tasks that have no waste in them. We will make sure you only have reports you understand. We are always happy to answer any questions you might have.

Scroll down for more on how we run out audits.

How our website audits work…

3 key areas of the audits

Here’s some detail on how we set up and run the audits on websites.

  1. List of all technical issues
    • Add your domain name and subdomain/s
    • Set ‘Crawl Source; mobile or desktop
    • Connect to GA account
    • Set the geographic location; country, county, city
    • – RUN THE AUDIT –
  2. Itemised solutions for all issues:
    • Audit returns a list of Errors, Warnings & Notices
    • All Errors & Warnings are checked
    • False positives are removed
    • Add a technical solution for each issue
    • Estimate hours to implement fixes
  3. Site Speed Insights:
    • Test the website on Mobile & Desktop
    • Look at overall performance scores for a rough benchmark
  4. Security Review:
    • Is your login page hidden?
    • Do you have secure usernames and passwords?
    • Do you have backups in place?
EXAMPLES BELOW
technical website audits
EXAMPLES BELOW
google analytics audit

Keyword Ranking reports can look complicated, but we will design yours so that it makes sense to you. We will take the time to talk you through the make-up of your Analytics report and we will be happy to answer all your questions.

If it needs changing to be more relevant to your business or to be easier for you to understand… then that’s what we will do. The same goes for all the reports.

In your keyword ranking report we want to highlight the following:

  • Current keywords you rank for
  • The position for each keyword
  • Any map positions for the above
  • Search volume for the above*
  • The difficulty rating for each**
  • The ‘intent’ associated with each search term
  • Assign all keywords to a category.

 

*How often do people search for those keywords each month in the UK or region relevant to your report. ** How hard is is to get to the 1st page of Google’s organic search engine results.

EXAMPLES BELOW
wordpress website audits

Other areas we can focus our audits on…

 

But note, this is just an overview of some of the areas covered. This is a constantly evolving area of digital marketing, so please call with any specific questions.

Having a good local SEO strategy helps your overall/national search engine results. So, identifying where your local SEO presence is up to and fixing any issues with it can be a quick win. Each of these areas needs to be consistent and optimised to work with, not against your SEO strategy.

Listings need to have uniform information and you want to be listed on enough sites with high domain authority. Key areas to look at are:

  • Listing Management
  • Review Management
  • Position Tracking
  • Google Maps.
google heat map audit
backlink audit
more on planning

What you want from your website and your customer journey is going to change over time. Planning for the future of your business and future-proofing the build of your site is the ideal of any web development project.

Often, good planning starts with looking a how your current website performs. How do people find it, use it and where do they jump off it.

additional stuff

Examples would include large e-comemrce sites or those that need a large degree of integration with ofice CRM systems, or might even be that CRM as well as the company website.

Depending on the needs of your website build, we will make sure the most suitable programmer is working on it for you. If you sell something online, we’ll have a programmer that’s built lots of e-commerce websites. If it requires a specific basket system, then the web developer for your website will have experience of that platform.

How can we help?

Send a message and Martin will be back in touch with you.