Services- SEO Services
SEO & Digital Marketing
As a digital marketing company, Red Design covers a wide range of skills across the online marketing disciplines. In fact, there’s no point in trying to put it all down in here. But suffice to say, if you need it done, or need advice on it, we can help.
We will help you decide what digital marketing services will suit your needs and provide the expertise you need. And you only pay for the work done, task-by-task.
…With No Retainer!
The main thing that separates us from the average digital marketing company in Manchester, is that we do not charge a retainer for any of our digital marketing services.
Given that a retainer is a great way to make money over the long term, you might be asking why we haven’t adopted the retainer model. Simple, because we don’t think it’s best for the client. How do you know what’s being done each month and where is the incentive to keep delivering great results?
Keep it simple…
SEO & Digital Marketing
As a digital marketing company, Red Design covers a wide range of skills across the online marketing disciplines. In fact, there’s no point in trying to put it all down in here. But suffice to say, if you need it done, or need advice on it, we can help.
We will help you decide what digital marketing services will suit your needs and provide the expertise you need. And you only pay for the work done, task-by-task.
…With No Retainer!
The main thing that separates us from the average digital marketing company in Manchester, is that we do not charge a retainer for any of our digital marketing services.
Given that a retainer is a great way to make money over the long term, you might be asking why we haven’t adopted the retainer model. Simple, because we don’t think it’s best for the client. How do you know what’s being done each month and where is the incentive to keep delivering great results?
Keep it simple…
sample packages
we will design a plan specific to you, on a month-by-month basis ...
WITH NO RETAINER!
Stay Local
maps + posts + listings-
Local SEO Package:
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Local Rankings Audit
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Google Business Set-up
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3 Local Target Search Terms
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'Local Pack' Set Up
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50+ Directory Listings
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6 Localised Blogs pcm
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Map Rank Tracking
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Monthly Reports
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£320 Set-up / month 1
Road Trip
in-page and off-page SEO-
Local SEO Package
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Plus:
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Technical Site Audit
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Keyword Research
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Competitor Analysis
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On-page SEO Strategy
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Content Creation Plan
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Back-link Audit & Purge
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Site Speed Optimisation
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On-Page SEO x3 Pages
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6 Target Search Terms
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6 High-quality Blogs pcm
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Monthly Reports & Catch-up
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£490 Set-up / month 1
Search Safari
local + organic + £ppc-
Local SEO Package
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Plus:
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Technical Site Audit
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Keyword Research
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Competitor Analysis
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On-page SEO Strategy
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Content Creation Plan
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Back-link Audit & Purge
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Site Speed Optimisation
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On-Page SEO x6 Pages
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10 Target Search Terms
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10 High-quality Blogs pcm
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Social Media Management
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Pay-Per-Click Management*
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Monthly Reports & Catch-up
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£490 Set-up / month 1
If you have a niche business, only trade locally and don’t have many competitors, it will be fairly easy to draw up a list of the keywords and phrases for which you want your website to be ranked.
If you sell a wide range of products, or provide a wide range of services, then we need to make sure we’re focusing in the right area when it comes to optimising or creating your websit content. If we add to that equation a bunch of agressive competitors, it gets really interesting. What we want to avoid when deciding which keyphrases to target, is going head-to-head with a competitor that has far more reseources than you. However, if we’re smarter and more focussed in our approach we can prevail.
The three most important considerations in deciding what keyphrases to target are relevance, competition and search volume. Give Martin a call ad he’ll explain all.
But organic SEO should work hand-in-hand with Pay-per-click. A well optimised page, with good content and good calls-to-action will also perform better as a Pay-per-click landing page and make your digital marketing budget go further.
With Google Adwords as the example, a more relevant page with good content, will have a better ‘Quality Score’ when used as an Adwords landing page for that topic. That higher Quality Score means Google will reward you with a lower Cost-per-click, freeing up more of your budget and giving you a better return on your investment.
In order for a page to work well organically, the subject of the page has to be clear to the search engines and be helpful to the user. That kind of clear and useful content will also pay dividends outside of organic digital marketing.
A good organic landing page will also save you a lot of money on your Pay-per-click campaigns and on your digital marketing budget. Furthermore, well optimised content that ranks organically means you don’t have to be reliant on the Pay-per-click model.
If your Pay-per-click campaigns return a net profit for you, you might assume they’re being well run. But how do you know? Are they wasteful? Could they be generating a lot more enquiries than they do at present? Maybe you want fewer enquiries, but much higher-value ones.
This is where Pay-per-click management come is. I, Martin, manage the Pay-per-click technicians and account managers. I understand well enough what it is they do, to scrutinise their work and see where it might be improved. I can’t b fobbed off and I can explain what they are doing to you. In the same way, I will convey what it is you need from them in terms of results. What they consider a ‘conversion’ is often not what they consider a conversion.
Crucially for the Pay-per-click account managers, I make sure they have the in-page content, the insight into your business and the competitor and keyword research they need in order to do a better job.
So, if you’re not sure what you’re paying for, need a second opinion or an introduction to a new supplier, I can take the pain away.