martin jones – project manager & SEO consultant in Manchester

About Martin

I’m a digital marketing & SEO consultant in Manchester. A lot of my time is spent on project management for a broad range of web development and digital marketing projects.

I’ve been working in the industry since 1994 (almost pre-internet), and running Red Design for the last 18 years. I’m curious by nature and enjoy learning about my clients, their plans and the challenges for their businesses.

As an SEO consultant, the main thing I’ve learned is that the key to a successful project lies is in asking the right questions. That not-so-well-kept secret is the key to delivering the right work, on time and on budget.

Luckily, I also enjoy answering my client’s questions and explaining to them how it all works. So go ahead… ask me anything on 0161 881 9727

SEO Consultant

love being hands-on with SEO. Building great looking websites is rewarding, but not as much as generating more revenue for my clients. Doing this strategically and in a quantifiable way means my clients can easily see and measure the value I deliver in this capacity.

 

Digital Project Manager

This is my primary area of expertise.  Making sure the brief is clear and the delivery is well executed. Breadth of expertise and experience mean I can make sure my clientreceive good value, know exactly what they’re paying for and that the appropriate work is being done… properly. 

seo consultant manchester

My Background

I started working as a graphic designer back when most businesses didn’t have websites. And online marketing didn’t exist. I’ve seen a lot of changes in that time. 

When I set up Red Design almost 20 years ago, my plan was to keep it simple and do a great job for a select group of clients. Whilst everything around the industry has changed, those ideals haven’t. 

Over the years, I’ve been hands-on in pretty much every corner of digital marketing and web development. 

I don’t try to do it all, but I understand how it all works. That breadth of knowledge ensures the best solution for my clients. 

My Expertise

 I’ve 26 years’ experience delivering smoothly-run web and digital marketing projects, on time and to budget. In practice, providing such a wide range of digital skills means a lot of project management.  

My broad knowledge and close network of trusted experts allows me to manage the skill-sets each project requires.  

I speak a common language with programmers, PPC account managers, social media experts and all the rest. I know if they’re doing a good job and delivering what has been agreed.  

Those areas I like to handle myself are keyword & competitor research, project planning, and the tracking and reporting.  

How I Work

When you call me with a web-related requirement 
…I do it myself or get a trusted and appropriate expert onto it. 

Not sure what you’re paying your suppliers & providers for? I’ll tell you.   

If you suspect you’re not getting value-for money, I’ll find out.  

I’ll ask your providers the right questions and explain their answers back to you. I’m diplomatic, knowledgeable and, as on client put it… I have a fantastic bull***t detector.  

Unlike my competitors, I don’t charge a retainer.  You only pay for what you use when you use it. 

seo consultant in manchesterWhat does an SEO Consultant do and what can SEO do for your business?

SEO is the process by which your site is found via search engines. The better the SEO, the more visible your website and busoiness are online. An SEO consultant helps to design and manage the processes that drive more potential customers to your website and help generate enquiries. SEO consultancy is the skill of combining the different techniques and tasks that work collectively to improve your online visibility. Crucially, it also involves quantifying the success of these ectivities, to find out what works best. As an SEO consultant in Manchester, generating trackable enquiries to my customers it is the main focus of Red Design. Our clients benefit from us being able to visit, ask lots of questions and get more of a feel for the business we’re trying to promote. For more information on SEO services Manchester please call 0161 881 9727.

– below are the six main areas to consider if you’re looking for an SEO consultant in Manchester –

SEO consultant in ManchesterWebsite Audits

By cross referencing Google Analytics data and information from SEO auditing software such as MOS or SEO Profiler, we’ll find out exactly how your website is performing. That will included traffic volumes, conversion rates, direct traffic sources including referring sites and  social media, as well as search traffic and it’s nature. An automated SEO audit will tell us what works from a technical perspective and what needs to be fixed.

Manchester SEO consultant

Planning

The planning stage results in a big to-do list spread over a number of months. We will have decided which keywords to target and what platforms we’re going to use to try and attract our audience. We will also have a bench mark and some targets for us to aim for. That way, we can better quantify the sucess of what we do and have realistic expectations.

seo consultant manchester

Competitor Analysis

What key phrases they are targeting? Which ones they are neglecting? Are they spending money on pay-per-click (PPC)? If they are spending on PPC, we’ll know about it. In fact, we’ll beable to provide you with so much information, it’s spooky!  good competitor analysis enables us to pick our battles and get good value out of the time spent on SEO services.

SEO consultant ManchesterKeyword research

What are your potential customers searching for? And how often are they searching for it? We’ll start with the most obvious search terms, then broaden them out until we have a comprehensive keyword list. This research will provide the foundation for optimising your site. This is a fundamental stage of a good SEO project.

 

manchester seo consultant Optimisation

With the research done, we’ll have the blue print to optimise your site. Page titles, URLs, keyword density, alt tags and meta descriptions will all be fine tuned and we’ll install plugins to prove the effectiveness of our work. The way your text is written is now important to Google. Google looks at readability and specifically Flesch Reading Ease, passive voice and transition words.

seo consultant manchesterReporting and Analytics

Once the content is correct, optimised and submitted to the search engines, it’s time to look closely at how users arrive at the site. We also need to understand how they interact with the site, and what type of users, and sources of users convert to saler and enquiries. This information is fed back in the planning stage to form a cyclical process.

Here are some useful links and information relating to my role as an SEO consultant in Manchester

SEO Expert in Manchester

I’ve met Graeme and know him to be a very knowledgable and capable SEO consultant, someone I would be happy to consult and collaborate with.
Graeme Winchester

How to become an SEO Expert #3

Another one on how to become and SEO expert…
A Hrefs Dot Com

SEO & Digital Marketing Expert Brian Dean

Graeme put me onto Brian Dean’s blog a while back. He’s a very high-level digital marketing and SEO Expert…
Brian Dean of Backlinko

More info on Brian Dean

…Some more general information on Brian’s areas of expertise and his experience…
Backlinko

So, what is an Search Engine Optimisation Consultant’s job description?

A SEO consultant (Search Engine Optimization Consultant) analyzes data and implements strategies for websites so they are optimized to be picked up by search engines…
Proven Blog

More on how to become an SEO Expert or Consultant

Here’ an interesting article on how to become and SEO consultant…
Reliable Soft Blog

How is an SEO Expert defined, and what do they do?

The web is growing rapidly and so, being ranked on search engines is more important than ever…
Beal Ways Marketing

How to become an SEO Expert #2

Another article on how to become and SEO consultant…
Search Engine Journal

What does an Search Engine Optimisation Consultant Do?

A little technical information on SEO consultants and what they do…
Content Marketing Spot

Another SEO peer in Manchester

Peter is another SEO Consultant in Manchester. He’s someone I know well and speak to often about all things SEO and Digital Marketing
Peter Hall at Perpetual 10