Beware the Guru

Beware the Guru

Beware the GuruBeware the Guru

I’m naturally suspicious of anyone with the self-appointed title of GURU.

It whiffs of someone who feels the need to elevate the importance of their job, and/or exaggerate the level of their expertise.

I’m happy to be an expert and I’m comfortable in saying I have a speciality. But I’m not arrogant enough to think I;m still not learning.

None of us know everything about or area of expertise.  It’s our job to keep our skills sharp and be up-to-date with the tools of our industry.

Rant over, other that to say the same goes for the following:
• Marketing gurus
• SEO Ninjas
• Social Media Jedis
• Any rock stars other than ‘rock stars’.