google wants us to be more helpful
By Martin Jones
Digital marketing consultant and web development business owner with 21 years running Red Design. In this series, I’ll be describing the new AI marketing tools and how they can help your business.
Google’s latest update is a big one.
But it’s also simple…
Be helpful!
What has Google said?
Google insists that the purpose of all its updates is to ensure better content.
That also means that you’re more likely to fall behind your search engine competitors and turn to pay-per-click. But that’s another topic for another blog.
“…original, high-quality content that demonstrates qualities of what we call E-E-A-T: expertise, experience, authoritativeness, and trustworthiness.”
What …
How to beat the AI content detectors
By Martin Jones
Digital marketing consultant and web development business owner with 21 years running Red Design. In this series, I’ll be describing the new AI marketing tools and how they can help your business.
If Google doesn’t have a policy banning AI-written content, why does it have an AI content detector?
Does Google punish AI content?
So, I like Chat GPT at least as much as the next person and it’s been a great help to myself and my industry. It helps fill content gaps and write blogs for SEO purposes. However, tools are being developed and deployed to detect AI-written content, …
A guide to the 5 best AI text generator tools
By Martin Jones
Digital marketing consultant and web development business owner with 21 years running Red Design. In this series, I’ll be describing the new AI marketing tools and how they can help your business.
My disclaimer
This is my top 5, as of now. However, the very nature of these AI text generator products means that competitors are entering the market each month.
It is also worth mentioning that most of these applications are built around Chat GPT with a dashboard that makes it easier to use. These apps give you somewhere to manage the content you create and the tools to …
A guide to AI image generators
By Martin Jones
Digital marketing consultant and web development business owner with 21 years running Red Design. In this series, I’ll be describing the new AI marketing tools and how they can help your business.
A guide to the 5 best AI image generators
I’ve kept this review to those that I’ve tested and researched. These are the tools I think have the most to offer or are the best.
These sample images were all produced in Midjourney by myself. >>>
Click on one to open the gallery.I love Midjourney! It has been around for a while but come on leaps and bounds this …
Fall in love with AI… a new world of marketing tools
By Martin Jones
Digital marketing consultant and web development business owner with 21 years running Red Design. In this series, I’ll be describing the new AI marketing tools and how they can help your business.
Fall in love with AI…
There are perhaps, as many reasons to love A.I. as there are to fear it. But I want to start this series on a positive note.
A.I. has been playing a part in marketing for some time, though quietly and behind the scenes. Chatbots are the most obvious example of A.I. making decisions for us to increase customer interaction and conversions.
But now the …
Beware The Guru
By Martin Jones
Manchester-based digital marketing consultant and web development business owner with 21 years running Red Design. Human bulls**t detector and expert in demystifying digital marketing.
The language people use to describe themselves is important.
How someone describes what they do is also revealing.
It tells us not so much how they see themselves, but how they want others to see them.
I was once referred to as an ‘SEO guru’ by a well-meaning contact at a networking event.
I felt a bit embarrassed and made a polite correction, because, at the end of the day, there’s no such thing.
I’m an expert …
The Robots Are Coming! Blog Series
I thought it’d be a good time to write about AI and how it is affecting businesses and the future of marketing.
I’m Martin Jones, owner of Red Design and writer of this series, with over 25 years of industry experience
I’ll be coving the benefits of AI for small businesses as well as the threats. I’ll get into specific AI tools that can help you and film some explainer videos along the way. See the previews below. If there’s something specific you would like covered… just let me know.
Where you see this badge, you’ll be on The Robots Are Coming Blog. …