martin jones – project manager & SEO consultant
Digital Project Manager
This is my primary area of expertise. Making sure the brief is clear and the delivery is well executed. Breadth of expertise and experience mean I can make sure my clients receive good value, know exactly what they’re paying for and that the appropriate work is being done… properly.
I love being hands-on with SEO. Building great looking websites is rewarding, but not as much as generating more revenue for my clients. Doing this strategically and in a quantifiable way means my clients can easily see and measure the value I deliver in this capacity.
I started working as a graphic designer back when most businesses didn’t have websites. And online marketing didn’t exist. I’ve seen a lot of changes in that time.
When I set up Red Design almost 20 years ago, my plan was to keep it simple, and do a great job for a select group of clients. Whilst everything around the industry has changed, those ideals haven’t.
Over the years, I’ve been hands-on in pretty much every corner of digital marketing and web development.
I don’t try to do it all, but I understand how it all works. That breadth of knowledge ensures the best solution for my clients.
I have 26 years’ experience delivering smoothly-run web and digital marketing projects, on time and to budget. In practice, providing such a wide range of digital skills means a lot of project management.
My broad knowledge and close network of trusted experts allows me to manage the skill-sets each project requires.
I speak a common language with programmers, PPC account managers, social media experts and all the rest. I know if they’re doing a good job and delivering what has been agreed.
Those areas I like to handle myself are keyword & competitor research, project planning, and the tracking and reporting.
How I Work
When you call me with a web-related requirement
…I do it myself or get a trusted and appropriate expert onto it.
Not sure what you’re paying your suppliers & providers for? I can tell you.
If you suspect you’re not getting value-for money, I’ll find out.
I’ll ask your providers the right questions and explain their answers back to you. I’m diplomatic, knowledgeable and, as on client put it… I have a fantastic bull***t detector.
Unlike my competitors, I don’t charge a retainer. You only pay for what you use when you use it.
What does an SEO Consultant do and what can SEO do for your business?
SEO is the process by which your site is found via search engines. The better the SEO, the more visible your website and busoiness are online. An SEO consultant helps to design and manage the processes that drive more potential customers to your website and help generate enquiries. SEO consultancy is the skill of combining the different techniques and tasks that work collectively to improve your online visibility. Crucially, it also involves quantifying the success of these ectivities, to find out what works best. As an SEO consultant in Manchester, generating trackable enquiries to my customers it is the main focus of Red Design. Our clients benefit from us being able to visit, ask lots of questions and get more of a feel for the business we’re trying to promote. For more information on SEO services Manchester please call 0161 881 9727.
– below are the six main areas that make up the SEO consultation process –
Website Audits – By cross referencing Google Analytics data and information from SEO auditing software such as MOS or SEO Profiler, we’ll find out exactly how your website is performing. That will included traffic volumes, conversion rates, direct traffic sources including referring sites and social media, as well as search traffic and it’s nature. An automated SEO audit will tell us what works from a technical perspective and what needs to be fixed.
Planning – The planning stage results in a big to-do list spread over a number of months. We will have decided which keywords to target and what platforms we’re going to use to try and attract our audience. We will also have a bench mark and some targets for us to aim for. That way, we can better quantify the sucess of what we do and have realistic expectations.
Competitor Analysis – What key phrases they are targeting? Which ones they are neglecting? Are they spending money on pay-per-click (PPC)? If they are spending on PPC, we’ll know about it. In fact, we’ll beable to provide you with so much information, it’s spooky! good competitor analysis enables us to pick our battles and get good value out of the time spent on SEO services.
Keyword research – What are your potential customers searching for? And how often are they searching for it? We’ll start with the most obvious search terms, then broaden them out until we have a comprehensive keyword list. This research will provide the foundation for optimising your site. This is a fundamental stage of a good SEO project.
Optimisation – With the research done, we’ll have the blue print to optimise your site. Page titles, URLs, keyword density, alt tags and meta descriptions will all be fine tuned and we’ll install plugins to prove the effectiveness of our work. The way your text is written is now important to Google. Google looks at readability and specifically Flesch Reading Ease, passive voice and transition words.
Reporting and Analytics – Once the content is correct, optimised and submitted to the search engines, it’s time to look closely at how users arrive at the site. We also need to understand how they interact with the site, and what type of users, and sources of users convert to saler and enquiries. This information is fed back in the planning stage to form a cyclical process.