What is SEO?

Search Engine Optimisation (SEO) is the art of improving the visibility of a webpage in search engine organic results. SEO excludes paid for searches or pay-per-click advertising.

Generally, the higher ranked on the results page, the more visitors you will receive. If your SEO is focussed, targeting the correct search phrases, these visitors should converted better into customers.

In more simple terms, it’s the art of making sure your webpages come up when someone searches for your products or services.

Definitions of SEO:

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.

SEO or Search Engine Optimisation is the name given to activity that attempts to improve search engine rankings.

Search Engine Optimization is the process of improving the visibility of a website on organic (“natural” or un-paid) search engine result pages (SERPs), by incorporating search engine friendly elements into a website.